Determining what makes one sales listing perform better than another, even when the products are similar, can seem like a daunting task – especially for the everyday business owner who may not be familiar with all the intricacies and nuances of the Amazon algorithm.

However, there are tools, best practices and gold standard case studies that urBranch uses to optimize Amazon listings on your behalf. Use of these practices typically results in listings that rank consistently higher and convert views to sales more effectively than listings that do not utilize great photos or videos.