EBC is a premium content feature for registered sellers on amazon to modify their product description with enhanced images and text placement. This is a more effective and efficient way for sellers or vendors to showcase their product in an interesting and eye catching way. An accurate representation of your brand is only possible if you add a crisp to your text along with attractive lifestyles images of your product in a best way possible. This feature allows you to present your product in a way that it pushes a potential customer to click on the buy button.

A successful listing on amazon does not only rely on the keyword research. In the end, your product can sell only if it appeals the customer. You have to get in the customer’s head to make him trust and buy your product. He would not look at how much keywords you have used but how you have used them and if they are providing the information he is looking for or not. Enhanced Brand Content (EBC) provides an Ariel view of your brand and the product you are selling. You can add important and exceptional features of you product that might result in higher conversion rate.